Here’s an easy way to wear blue around the eyes without looking like a five year old in a beauty pageant: a few coats of mascara wiggled right into the roots of the lashes, top and bottom, so that there’s almost a haze of colour defining the eye. It looks great on an otherwise quite neutral face – good base, touch of complexion enhancer or light bronzer, brows groomed with a brow gel – or, if you’re on holiday, it looks really striking against sunkissed skin.

YSL Beauté have launched a new line of mascaras called Vinyl Couture, with a jet-black lash lacquer (I’ll try and use that in a video soon) and a range of top-coats and coloured mascaras in the most vibrant shades. Some coloured mascaras tend to act more like tints, and they only really show up in a certain light. My favourite blue before the Vinyl Couture, which was, incidentally, an older YSL one, looked amazing on the wand but wasn’t quite so noticeable on the lashes. The new Vinyl Couture in 05 looks just as intense in real life as it does in the tube – no chalkiness, no fading. It’s really rather zappy.

Zappy! Good God. I’ll be saying trendy next.

The new Vinyl Couture formula uses high levels of pure pigment in a translucent liquid so that the colour doesn’t become desaturated. Nice and punchy – what you see in the tube is what you get. And you really do see what’s in the tube, too, because it’s completely see-through. Very different; very fresh and young. I like the packaging a lot.

I can imagine that the Vinyl mascaras will a winner throughout the summer months, especially for people going to festivals or wanting to add a splash of colour for the beach. A waterproof version would be good, thinking of holidays – maybe that’s coming next…

The YSL Mascara Vinyl Couture range is at Boots here – each mascara is £25.