You may have seen my face popping up on your television screens recently; I was picked to be part of the brilliant #yourstruly campaign for L’Oreal’s True Match foundation, celebrating the fact that the range now has 23 shades and that L’Oreal will be able to match 98% of UK skin tones.

The range of skin tones catered for on the high street is notoriously poor, and so the introduction of 23 – affordable – foundation shades is a welcome one. Thank goodness, too, that the True Match formula is one that is universally flattering and suitable for pretty much all skin types. I can’t really think of a skin type that it doesn’t suit, come to think of it; the foundation is light and fluid, so nice if you’re oily or have oily patches, but it’s also non-cakey and doesn’t cling to dry or flakey areas, so perfect if you’re on the dry side. Supremely blendable for those who want a sheer, natural look (hi there!) but easily buildable if you prefer a fuller coverage.

As per what now seems to be tradition, I have some before and after photos for you as well as skin close-ups – please excuse the fact that I look murderous in my “before” shot, I was having camera issues. You can add your own caption if you wish…

I apply the True Match using a stubby-ish foundation brush, but it’s so easy to blend that you can use fingertips, sponge, flat brush, kabuki-style brush… Whatever takes your fancy.

I dispense a small amount of the lightweight fluid on to the back of my hand and apply from there. And then, mere minutes later…

A radiant, flawless finish with no residue and no chalkiness, just a very seamless and natural-looking base.

Ready for the close-ups? Starting with the “before” (one day I’ll put them in the wrong order, just to mix things up a bit):

Mm-mmm! Observe that tired undereye area, why don’t you? Bit of redness around the nose, just the usual little problems to iron out. And then:

Bing! My undereye circles were particularly stubborn this day, and I could have built up the foundation a little more had I wanted to, but I prefer to go in afterwards with a separate undereye concealer. I feel as though I get a little more control this way. But the True Match gives very nice coverage indeed and that undetectable sort of finish that we all crave…

Here I am, smugly holding my foundation brush and not posing at all. It’s worth mentioning that I used shade 2.R/2.C here (Rose Vanilla) because I’m a bit darker after a few stints on the beach and a summer of dog-walking. In the #yourstruly campaign, I represent shade 1.5N (a different digital influencer represents each of the 23 shades and each person has a video story to tell – you can see all of the stories here) but we filmed pre-summer.

In other news, just in case you missed this on Twitter and Instagram, L’Oreal Paris recently announced their new #lorealbeautysquad – five UK bloggers and vloggers who will be co-creating beauty content with L’Oreal over the course of the next year. I’m very proud to say that I’m heading up the skincare section, bringing you beauty videos and posts and other sumptuous skincare morsels. Find out more about the new beauty squad here!

L’Oreal Paris True Match foundation is available at Boots – it’s an exceedingly purse-friendly £9.99.