Cult Beauty have set up a pop-up shop in Selfridges and it’s open for the next five days! This is an amazing way for Cult Beauty fans to ‘browse the aisles’ in real life and see the Cult products first-hand. For those of you who are unfamiliar, Cult Beauty is an online beauty boutique with a difference; a panel of leading beauty experts advise on each and every painstakingly-sourced product which means that only the best, most effective beautifying goodies make it through to the online shelves.

The pop-up shop showcases some of the finest and most difficult-to-find Cult buys, including many wonder-products that are sold exclusively through the online boutique. You’ll see gorgeous organic cosmetics from RMS and hair miracles from Rahua, right through to brands such as NuBo, Dr Lipp and Omorovicza that you will have heard me talking about before. Cult experts are on-hand to guide you through the products and explain exactly why they have been awarded their Cult status – there’s no ‘corporate training day’ spiel, just informed, knowledgeable advice.

It’s always wonderful to see lesser-known brands getting the platform they deserve, and Cult Beauty do this brilliantly with the pop-up shop, bringing them smack-bang into the centre of London and Selfridges’ jam-packed beauty hall. The lovely ladies at Cult also have a little offer running during the pop-up period (now until the 31st January) – if you sign up to their newsletter, you’ll get something very nice indeed! See HERE for details!