I did an absolutely mammoth lipstick-trying-on session last week; I was seduced so completely by the new Chanel Rouge Coco launch that I spent a good few hours playing about with the different shades. They are just beautiful. Silky-smooth colour with a plumpy, buttery texture and a non-shimmer, luminous finish. There are no wild headline-grabbing claims to be made here – the colour won’t last for 96 hours, it’s not a primer-and-lipstick or lipstick-and-gloss or blusher-and-lipstick – the new Rouge Cocos are just good.

Let’s take a little look at my favourites. From left to right in the photograph above, we have Misia, Catherine and Coco. I feel as though there’s something of a seventies vibe going on with these shades – something retro. The colours are vibrant and juicy on the lips, but the tones are ever so slightly muted, as though they’ve been knocked back or de-saturated a bit. Here’s Misia:

Misia was a surprise favourite; I would never normally pick out this shade! But I can imagine wearing it in summer with beautifully bronzed skin and a boho, easygoing maxi dress.

And then there’s Catherine, above, which almost falls under my new “cyber peach” label, though it’s not quite as punchy and bright as Devon Sunset and LOLA’s Minx. Like I said, it has that very slightly muted, retro appeal. And this peachy shade works so well with the sumptuous, creamy Rouge Coco formula – it applies like a dream; very opaque but with that lovely, sophisticated non-shimmer sheen. And here’s Coco:

If you can’t hang on for the release of Charlotte Tilbury’s “1975” lipstick this summer, then Coco is a wonderful alternative. The same bricky-orange-red, very intense and very flattering, but a luminous finish rather than a matte one. Find it online here.

Of the three shades above (Arthur, Olga and Roussy) it’s Olga in the centre that’s the winner for me. A bright Miami pink that I’d normally shun for being too “Barbie”, it looks incredible against beachy skin. Here I am wistfully looking off-camera, about to apply:

And here’s Olga after a couple of swipes:

Good old Olga! You’d probably want to keep your eye makeup minimal with this kind of shade and definitely not use any kind of blue or violet or green, unless you know what you’re doing and can be certain that you won’t look like a five year-old’s beauty experiment!

I’ve saved the best until last. Meet Adrienne, above, possibly the best and most wearable creamy-nude that I’ve tried in a long, long time. I’m fickle with my lipsticks but this one has made it into my handbag and will stay there for a good long while. Here’s Adrienne on my face. (That sounds wrong.)

What an absolute beauty! You’ll be seeing Adrienne pop up in many posts and videos this year, I should think – just the perfect caramel-y nude with a tiny hint of peachiness and a chic, understated finish. Entirely wearable, night or day, and just the right shade to feel “done up” but not overdone.

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Which is your favourite shade, here? Let me know. I’m bowled over by how much I love these Rouge Coco lipsticks; the finish and formula are just completely up my beauty street. You can find them online at Selfridges here – they are £26 each.