Look, I thought that “Coco” was my favourite red from Chanel’s new Rouge Coco lipstick collection, but it’s becoming very apparent that I may have changed my mind. Sorry. Regardez-vous the very bright, very punchy “Arthur”. Is it not an absolute delight? It warms the skin, makes the lips look juicy and perfectly finished and seems to throw everything into the most glorious technicolor.

If you want to read more about Chanel Rouge Coco lipsticks in general, then please do refer back to my longer post here – they are beautifully formulated, easy-to-wear lip colours with strong pigment but a foolproof, buttery texture – I just wanted to flag up my new love. Coco (see here) is more on the bricky, orangey side, whereas Arthur is one of those true reds that sings out and is entirely unapologetic – perfectly modern, yet inescapably classic at the same time.

You can find Chanel Rouge Coco Arthur online at Boots.com – it’s £26. (Boots have 15% off if you spend £30 or more on luxury beauty at the moment.)