August Favourites / Market Research

by Ruth Crilly | Aug 31, 2016

The August Favourites are in – but I have a burning question before you start devouring the various little beauty morsels I’ve prepared. It concerns video “thumbnails” (those little pictures that appear along with the title so that you know vaguely what you’re about to watch) and – more specifically – the types of thumbnail that grab your attention.

Now I’ve always assumed that people like to see me, preferably wearing a smarmy grin and grasping a product in my hand like a QVC presenter, but recently my confidence in this has wavered. Wouldn’t a still life photograph be more chic, more representative of the content people are about to see? I think to myself. Would a beautiful close-up picture of a Chanel lipstick be more enticing than yet another photo of my face, hair scraped back, skin looking moon-like against a dark grey background?

Tell me, my ever-brilliant sounding board: which of the pictures on this page would make you more likely to click through and watch a video on “favourite products”? A photo of the products (top) or a photo of my face (above)? I’ve added a little voting app on the page, to make things easier:[yop_poll id=”1″]

And now that I’ve rinsed you for some valuable information and insight, it’s time for the August Favourites. Settle in and get ready to take a bit of a fancy to a new eye cream I’ve discovered…