Long-term readers could, I am sure, rattle off a list of my favourite Beauty Pie skincare products by heart. Over the years they’ve become staples in my beauty routines – the brilliant balm cleansers, the potent retinol range, the moisturisers that seem to inject near-impossible amounts of hydration into your skin so that it feels swelled with it, almost wobbly, like one of those waterbeds from the eighties. (Here’s looking at you, Japanfusion Power Elixir Moisturiser.)

And I’m never sure which I’m more a fan of: Beauty Pie’s perfectly-pitched formulas, with their potent active ingredients and crowd-pleasing textures, or Beauty Pie’s unique business model, which sees luxury beauty products made at the world’s most premium beauty labs sold direct to the customer, without the usual gigantic mark-up.

The lab-direct pricing alone would be enough of a pull for most (it’s usually up to 75% off a typical retail price) but when the products are so good they instantly become repeat purchases it’s kind of an unbeatable combination. And Beauty Pie are ever-expanding, with haircare and bodycare and home fragrance and now supplements, too.

For me, Beauty Pie as a brand have become synonymous with quality, high-performance and amazing value for money. It’s luxury beauty, made in the “luxury” labs, but because you’re cutting out the retail middleman you’re not paying for insanely expensive packaging and store fit-outs and all the other markups that creep in. You’re getting the contents of the luxury bottle, pot or tube but in a very simple (but I must say incredibly classy!) bottle, pot or tube.

To give you an example (I like doing these – I can’t mention specific brands when I do comparisons so you can just shout them out silently inside your head):

Plantastic Apricot Butter Cleansing Balm, which is genuinely one of the most gorgeous balms on the planet, has a retail price of £50. This sits it alongside a number of cleansing balms from very well-known premium brands. The Beauty Pie price to members is £19.18, online here.

The aforementioned Japanfusion M3 Power Elixir Moisturiser, which seems to do just miraculous things on dehydrated skin, glossing it and sealing in moisture without any greasiness whatsoever, has a retail value (equivalent luxury face creams) of £70. I would very truly pay full price for this moisturiser if I had to – but Beauty Pie thankfully sell it to members for £15.70, online here. One of the very best moisturisers you can buy, hands down, and it’s just over fifteen quid.

So: the members part, before I get onto a very exciting new launch! You sign up here (use the code RUTHSENTME for £10 off the £59 membership) and this gives you access to the huge range of Beauty Pie products at Beauty Pie prices. If you want to try before you commit, there’s also a 60 day free trial running – here – that can be cancelled at any time before the trial ends.

That’s it.

Potent, effective products without the markups.

Now talking of potent and effective products (behold my smooth segue into the new launch): Beauty Pie have just released their most advanced skincare formula to date – fifteen active ingredients at very concentrated levels, each selected to help tighten and brighten and firm the skin to make it appear more youthful. It’s a veritable cocktail of potency and it’s called:

Youthbomb 360 Radiance Concentrate.

Not The Cocktail of Youth, which I also quite like as a product name, mainly for its Death Becomes Her vibes!

Designed to firm and tighten and to visibly soften lines it’s formulated for all skin types and is simple to slip into any skincare routine. Beauty Pie say that every ingredient in Youthbomb has been selected for its ability to support the skin in how it reflects light – so we’re talking about ingredients that smooth, brighten and hydrate.

It features the exclusive Biolog-Elastic (TM) Complex, which is one of my favourite beauty industry trade marked formula names to date, it’s like a double-barrelled Klingon surname! There’s also a powerful blend of proteins and peptides, all in a serum that has a weightless, non-sticky feel.

Buy Youthbomb 360 Radiance Concentrate

I have to say that the first time I used it I actually felt the tightening effect. Then because I thought I might be imagining things (or perhaps willing them to happen) I decided to test it around the eye area and can absolutely confirm that there’s an immediate sense of de-slackening. It’s a nice touch, because although it’s the long-term effects you want from the ingredients, the instant tightening feel is very optimistic and energising.

It’s easy to fit Youthbomb into a routine, too. It’s not going to react with any of your other actives, so you don’t have to worry that if you apply it before X or after Y you’re going to self-combust as you’re walking to the bus stop. Apply it after cleansing and before your moisturiser – here’s a good morning routine:

Japanfusion Pure Transforming Cleanser (£8.58 here, retail £25)

Super Retinol Eye Cream (£12 here, retail £60)

Youthbomb 360 Radiance Concentrate (£44 here, retail £185)

Super Healthy Skin Ultimate Anti-Aging Cream (£15.90 here – equivalent retail price £100)

Featherlight SPF50 (£12.34 here, retail £35)

The Featherlight SPF50 is excellent, by the way – non-drying, non-greasy, just barely-there sunscreen that sits well beneath makeup. It’s here online. And the Super Healthy Skin Cream is a new discovery for me and might be one to rival the Japanfusion – I’m currently doing a week-long test using Super Healthy on one half of my face and the Japanfusion Power Elixir on the other. I’ll update you.

In summary, I think that the Youthbomb Serum is a very exciting new product. It’s an all-in-one powerhouse that helps to boost everything from radiance to firmness yet it’s foolproof and suits pretty much everyone.

You can slide it into any existing routine and it’s not going to pick fights with your other products – you can even use it alongside retinol (I’d use it afterwards, waiting a bit before applying).

Find more info on the new launch here – the sign-up page for Beauty Pie membership is here and there’s the option of the free 60 day trial or, for the keen, jumping straight in with both feet and becoming an instant bona fide member. (Use RUTHSENTME for the tenner off!)

Are you already a Beauty Pie member? What’s on your repeat buy list?

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